With growing competition, gambling is experiencing an upheaval in particular because of the digital revolution. Between scratch games, lotto and PMU, many consumers prefer to play online to avoid trips to points of sale.
The Craze For Online Games
In France and elsewhere, virtual casinos are attracting more and more users with a highly high attendance rate. Indeed, the market garnered billions of euros, or 8 billion euros during the year 2015. Today, the trend returns to online poker which brings together thousands of enthusiasts around the world. According to the Observatory of games in France, this discipline represents at least 65% of bets made on live and land-based casinos. According to ARJEL, the online gaming regulatory authority, an 11% increase in gaming revenue has been observed in recent years. This increase also concerns the interest of Internet users in this type of service. The French spend 10% of their spending on gambling, leisure and culture, i.e. 188 euros per inhabitant,
With new offers and big jackpots, many are trying their luck and would love to hit the jackpot. The list includes a multitude of formulas with online sports and horse betting, table games, slot machines and scratch cards. La Française des jeux holds the monopoly and benefits from a fairly substantial turnover. Despite everything, sports betting is trying to raise the bar and provide an online service reaching 2.080 billion in 2016. The sector has recorded an increase of 20 to 30% since the opening of the activity in the market.
By 2020, the PMU as well as the FDJ intend to move towards digital by offering digital sales. The project aims to increase profitability and attract new players in the field. On the PMU side, the objective remains abroad, foreseeing a strong increase in equestrian issues. As for the Française des jeux, a budget of 500 million euros will be earmarked for the digital transformation of the sector.